Setting the stage:

As part of the official festivities leading up to the 56th Annual ACM Awards, the team behind ACM Lifting Lives partnered with Taillight to host a one-hour, star-studded livestream concert special. The event began exactly 24 hours before the awards kicked off and was broadcast across Facebook, YouTube, Instagram and Twitter.

 

The details:

Hosted by Sirius XM’s Buzz Brainard and country star Cassadee Pope, the event included performances and interviews with Lindsay Ell, Tyler Rich, Jimmie Allen, Mitchell Tenpenny, Lainey Wilson, Ian Munsick, Kameron Marlowe and Lily Rose and nearly one million fans tuned in to watch the show. 

 

Campaign In Action:

• 10 artist performances (7 in person, 3 virtual) 

• The pre-party took place at the Virgin Hotel in the heart of Music Row, Nashville

• Two hosts that introduced the artists, conducted Q&A and navigated the evening

• Packages supporting Crown Royal’s purple bag project and ACM’s Lifting Lives charity 

• Promotion of the ACM Awards and information on where to tune in