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Setting the stage:

CMT and their branded content studio, Velocity came to our team to produce their campfire concert special presented by Ram Trucks. The 20-minute special showcased performances from up and coming country artists Blanco Brown, Hailey Whitters and Tenille Arts


The details:

This intimate concert took place around a campfire with a Ram Truck setting the stage in the background. The subtle branding felt natural under the country night sky and twinkling lanterns. Each artist sang two songs and the story behind the music. The branded entertainment special had a very personal and friendly feel to it, which made for great content. 

The special aired on CMT's Instagram and Twitter pages and was promoted the night before the CMT Awards to get people excited for the show.

Campaign In Action:

  • Worked with 3 up and coming country artists

  • Produced 6 song performances

  • Aired on CMT’s Instagram and Twitter accounts 

  • 20 mins worth of content and entertainment

  • Ram Truck branding and cross promotion

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