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Walmart - Greenlight A Vet Case Study

To help create awareness for our Nation’s veterans, Walmart created the Greenlight a Vet campaign, which established national support by changing one light to green, and keeping it glowing everyday.


But how do you inspire people to get involved? Walmart turned to distributor My Country Nation—an online distributor of country music lifestyle content. In turn, My Country Nation tapped Taillight to spark a social media conversation utilizing 50 country artists and influencers.  


During the CMA Awards broadcast, Walmart kicked off the campaign with a special moment.

And for the next 9 days until Veterans day, Taillight kept the content rolling with more and more online acts of support from artists like Reba McEntire, Kelsea Ballerini, Scotty McCreery and Justin Moore. In the end, the campaign generated 1.3 million views across social platforms and 764,000 shares, likes or post clicks. We hit 60.8 million in reach across Facebook, Instagram and Twitter.

Walmart wanted to activate the country music fan base. Taillight answered the call. Greenlight A Vet—with support from country artists, influencers and their fans—now that’s a bright idea.

1.3 million views​
764,000 shares, like or clicks  
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