Live Streaming Case Studies
Today, more than ever, brands have a direct connection with consumers thanks to social media. And nowhere else is that connection more “in the moment” than with live streaming. At Taillight, we make live events and broadcasts that are designed to best represent our partners and to keep people watching, clicking and sharing.
Like the Rare Country Awards. Rare Country, a leading entertainment website for country fans, and its parent company Cox Media, wanted to create a unique and nontraditional way honor the winners of Rare Country’s fan-voted awards. Live from ACME in downtown Nashville, the Rare Country Awards had hosts, special fan moments, and musical performances from some of country music’s hottest new stars.
All this award show excitement was live streamed to Rare Country’s 1.75 million social followers and aired on Cox Media’s six Country radio stations including 93Q, one of the largest Country stations in the U.S.
And when multi-platinum trio Lady Antebellum wanted to surprise and delight fans with the announcement of their You Look Good tour, they turned to Taillight to produce a performance-driven, live broadcast. More than 600,000 fans watching from home had an exciting view of the show.
Now let’s talk engagement. An exciting benefit of live streaming is getting your audience involved in the broadcast. That’s what we did with Twin Live with Megan & Liz, an interactive, live stream show for My Country Nation sponsored by Walmart and Coca-Cola. In this Taillight production, Megan & Liz fielded questions from viewers while dishing on trending topics in country and pop culture.
Whether it’s a large complicated event or a simple concept that packs a punch, clients rely on Taillight to deliver quality content that everyone can be proud of. The world is waiting, are you ready to go live?