New campaign for smartwater and vitaminwater at Walmart features Lauren Alaina The teams at Taillight TV and Saatchi & Saatchi X combined forces to create and launch a new fall campaign for smartwater and vitaminwater at Walmart featuring country superstar Lauren Alaina. Shot in Nashville's Centennial Park by Porchlight Director Jason Wallis, the campaign features Lauren Alaina staying hydrated during her active day. To see more of our #HydrateYourDay campaign, click HERE. An