The track, generally about finding that one true love you want to spend the rest of your life with, has continued to rise since its release, as loyal fans feature the song during proposals and weddings all across the country.
The highly anticipated music video was directed & edited by Taillight’s award-winning Director Shane Drake, who is known for directing some of music’s biggest stars including Carrie Underwood, Tim McGraw, & Taylor Swift. After listening to the track, Drake really wanted to create something that made the viewer have a “feel good” essence centered around charm and simplicity.
“The Parmalee guys were such a fun group of dudes. We had a blast bringing this story to
life. They trusted my vision for the video and were fortunately at a place where they were willing to change things up a bit from their norm. I definitely look forward to the opportunity to work with them again,” says Drake.
Filmed just north of Nashville at Gallatin High School, the storyline follows a lifelong love story from the early years of middle school to high school, and into adulthood. The main character is played by Parmalee's frontman, Matt Thomas, with kids featured from the local school, an original 1968 Mustang Shelby GT 350, and lots of scenes of the band playing throughout. But be prepared, you won’t see any proposals.
“We wanted to pay tribute to the fans who have been on this journey with us since the beginning so in the music video you’ll see a story of love and loyalty unfold across the years—but don’t expect to see any weddings or proposals—the fan created-videos far exceed anything we could depict. We love watching them.” Matt Thomas of Parmalee told BBR Music Group.
Watch the heartwarming video here and take a look at some behind-the-scenes photos below!
Executive Producer: Matt Houser
Director: Shane Drake
Producer: Nick Lantz
Production Manager: Allen Howard
Director of Photography: Justyn Moro
1st AC: CK Cates
2nd AC: Kenny Herron
Gaffer: Rob Bennet
BB Electric: Patrick Strunk
Key Grip: Junior Warrick
BB Grip: Nick Janney
Art Director: Selby Knolblock
Art Assistant: Haley Herold
Artist Hair & Make-Up: Sharla Higgins
Talent Hair & Make-Up: Brittney Head
Wardrobe: Krista Roser
Production Assistant: Patrick Tyler
Production Assistant: Jacob Snow
Taillight is a 360 hybrid production company + branded agency in Nashville, TN. We create content and produce results for artists and brands.