Collabs: Instagram’s new tool is a game-changer for branded marketing
The benefits of brands partnering with celebrities to carry their messaging further has been at the forefront of branded marketing for decades. And now, finally, Instagram has unveiled "Collabs," a tool that allows simultaneous posting of content on both a brand's page and the celebrities page allowing for both audiences to be served the content at the same time. It feels like this tool is something the platform should have offered all along but alas, hindsight is 20/20. “Col