The benefits of brands partnering with celebrities to carry their messaging further has been at the forefront of branded marketing for decades. And now, finally, Instagram has unveiled "Collabs," a tool that allows simultaneous posting of content on both a brand's page and the celebrities page allowing for both audiences to be served the content at the same time. It feels like this tool is something the platform should have offered all along but alas, hindsight is 20/20. “Col

Forbes Communications Council Is an Invitation-Only Community for Executives in Communications, Marketing, and PR. Heather Byrd, Executive Producer of Branded Content for Taillight, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. Byrd was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track recor

A letter from our Taillight founder, Tom Forrest: Can you believe it? This year is off to just as crazy of a start as 2020 finished, but as cold and tumultuous as it seems to be right now, I do sense optimism from friends, staff and clients for better days in the coming months. No other sector in the economy has been hit harder then the live music touring industry. Artists in all genres have been doing their best to engage their fan base by staying active on socials, utilizin

Here's a look at some of Taillight's latest work!

Brands should be engaging with Influencers now more than ever. 50% of consumers will take some action after reading a positive review.

Kleenex came to our team to spread awareness about their ‘Back To School’ initiative.