For the first time this year, Dustin Lynch has released new music and the country superstar tapped Taillight to deliver the visuals. Lynch's two new singles, "Not Every Cowboy" and "Pasadena" are the latest releases since his 2020 album, Tullahoma dropped, just before the pandemic hit.
Taillight created visual components to accompany the singles, shooting Lynch at Citation Support in Nashville, TN. The studio's blank canvas allowed the team to compose the eye-catching visuals which were created by layering footage in post production. The videos were directed and edited by Taillight director, Matthew Paskert.
“When Dustin Lynch's team first reached out, I knew Matt Houser and the rest of the Taillight team were the perfect partners to execute this with," states Matthew Paskert. "These songs bring Dustin back to his roots so we wanted to make sure we did them justice. Combining Dustin’s confidence on set with a simple, yet elegant look allowed us to keep the focus on him and the songs while also creating a canvas for some beautiful overlays. We are all really proud of how these turned out!”
Check out the videos below: