A letter from our Taillight founder, Tom Forrest: Can you believe it? This year is off to just as crazy of a start as 2020 finished, but as cold and tumultuous as it seems to be right now, I do sense optimism from friends, staff and clients for better days in the coming months. No other sector in the economy has been hit harder then the live music touring industry. Artists in all genres have been doing their best to engage their fan base by staying active on socials, utilizin
And a Music Artist Influencer can help your brand go viral. Video marketing is the #1 preferred method of communication among marketers and is also the preferred channel for consumers to learn about a brand or product. The average person watches about 1.5 hours of video content a day and social media is the reason behind those numbers. Through social media, videos are served up to consumers based off data and behavior, not to mention in the place where people spend most of t
Fast dining, also known as quick service restaurants (QSR), are going to continue to see growth, but with that growth comes increased consumer expectations and the need to stand out. How do you differentiate yourself in such a competitive industry? Most QSR are coming up with innovative and engaging digital experiences for their customers. This includes mobile capabilities and a larger online presence. As a result, QSR are getting more strategic with their social media market
Automotive salespeople have gained a reputation for being pushy with a vested interest in selling cars. Ergo the need for a third party voice that can be trusted during the selling cycle, which is the INFLUENCER. With the growing mistrust of automotive salespeople, the influencer voice is more and more important. With the right influencer, auto brands are able to provide their prospective buyers with an advocate that is an authentic supporter of the car, all while staying neu
The Super Bowl is not only the most important event for the NFL, but also for the world of brands. It is a billion dollar extravaganza that separates the winners from the losers. The Super Bowl, aka ‘The Battle of the Brands’, is talked about for weeks before and weeks after Sunday’s game. With the influence of social media, the spend on advertising goes beyond the big game. Brands have started to release teaser content to get consumers excited for the big event. Take the Mr.
In an era of technology where your primary interaction with a brand is through your screen, there is a growing demand for real life situations. This has changed the way marketers entice and satisfy their customers. Enter the 'surprise and delight' phase of marketing, also known as experiential marketing. What is experiential marketing? It is live, interactive, hands-on, tangible branding and is a chance for a company to give their consumers an experience that is real. As trad
How Country Music Influencers Take a Brand to Another Level Having been in the industry for over 20 years with a roster of music industry accolades under his belt, Thom Oliphant, Executive Producer and Head of Branded Content at Taillight, was the perfect person to sit down with to discuss the music industry and the effect it can have on branded content. This is his take on how country music influencers can take a brand and its marketing to another level. Q: What is branded c
The question we hear most often when working with a brand client is “Why is music influencer marketing important to my brand?” Our immediate response is that it’s important to align your brand with someone your consumers can trust. If you have ever been to a concert, there are transcendent moments when it can honestly feel like that artist is singing directly to you. It’s a bond that can’t be explained, but only felt. The connection you feel with that artist or band creates a