"Okurrr” could be heard from the rooftop of The London West Hollywood Hotel where the Swisher Sweet Artist Project was hosting their 2019 SPARK Party. The biggest names in the industry came together and celebrated what’s on the horizon for the new year and Taillight was there to capture the excitement. At this event, the SPARK Award is given to a prominent figure in the industry that’s gone above and beyond in their career, and also represents what the Swisher Sweets Artist Project is all about.
This year’s recipient was none other than the queen of Hip Hop herself, Cardi B.
The event, produced by Sheri Warnke and Think Media, took place on the hotel’s rooftop overlooking the bright lights of Hollywood. Speeches were given and pictures were taken. If you missed the event, don’t worry we’ve got you covered. Taillight created a 360 degree video. This innovative video technique allows viewers to engage with the content and gives the feeling of being in the middle of the action.
The video has gone viral with over half a million views and continues to climb. Viewers are loving the experience and sharing it with their friends. They are engaging with the brand and through the video, Swisher is expanding its reach.
Cardi B is no stranger to the Swisher Sweets Brand. Back in 2017, the female rapper, who was on the verge of stardom, performed at a Swisher pop up concert in New Orleans. Taillight has been producing and capturing content for the Swisher Sweets Artist Project for the last 3 years. From capturing and documenting the excitement felt at Swisher branded pop up concerts around the US, to sizzle reels promoted on social, Taillight helped capitalized on the brand’s R&B connection and propelled the brand awareness to new and exciting heights.