Picture it: on a hot, sunny day, a triple decker yacht filled with a festive crew of party folks sails out of the Miami harbor onto the open seas and none other than SHAQ aka DJ Diesel is there to provide the soundtrack. That's exactly what Swisher Sweets did this summer to celebrate their Summer Twist line of cigars! SHAQ was joined by some of his friends including Bella Thorne, Chantel Jeffries, Justina Valentine, Mariah Lynn, and Chanel West Coast.
Taillight was there to capture the excitement so that Swisher Sweets could share it with their fans. With over 20 recognizable and influential celebrities in attendance, it was important for the brand that the excitement was captured and the content was shared on social media in real time. Experiential marketing shouldn't happen in a bubble, which is why brands like Swisher Sweets call upon us to capture and deliver content that optimizes their marketing mission. This event is just one of many events that Taillight, along with the help of Sheri Warnke and the Think Media team, help create, execute and capture.
The content has already generated hundreds of thousands of views on Facebook and Instagram with social engagement rising quickly.
Amid the party, Taillight and Swisher got the opportunity to sit down with legendary basketball player turned superstar DJ SHAQ aka DJ Diesel to hear about his career change, life as a DJ and what music means to him. Check out the exclusive interview HERE.
As Shaq puts it, "DJing is my game seven." He's here to make a splash in the DJ world and wherever he goes, he brings his competitive nature.
If you missed the party don't worry, you can watch the recap video here. See how many familiar faces you can pick out of the party goers.