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Taillight Recruits Paradox Retail to join Business Development Team

Boots on the Ground in Bentonville

FOR IMMEDIATE RELEASE: (Nashville, TENN) Thursday, August 8, 2019 – Taillight is excited to announce a new partnership with Paradox, a retail marketing advisory firm based in Bentonville, Arkansas. Paradox was recently co-founded by shopper marketing industry experts Allisha Watkins and Amanda Whittaker. This strategic partnership will allow for a more streamlined approach to helping brands grow their business through meaningful solutions in the shopper marketing realm.

The Taillight team is no stranger to Bentonville and has even had the pleasure of working with Whittaker in her previous role. Together, the team produced three consecutive years of engaging content programs that tapped into consumers' love of country music and drove shoppers into Walmart stores to purchase incremental beverage products.

"Our team has benefited from a positive track record while working with the Walmart shopper team," said Taillight President and Executive Producer Tom Forrest. "With this new partnership, we are excited to see how more brands can benefit from the power of country music."

Taillight's continued drive to produce compelling content paired with Paradox's unmatched experience in the retail industry makes for a powerful combination and a refreshing approach to music as an influencer.

"Paradox strives to be a trusted extension of your team to deliver infinite ideas with measurable results," said Paradox Co-Founder Allisha Watkins. "Taillight is a natural fit to partner with to drive brand engagement and positive growth."

Meet the team:

ABOUT TAILLIGHT: At Taillight, we help brands engage with their consumers through highly produced branded content which in turn increases brand awareness and drives sales. From producing large complicated events for live television to developing engaging content for social campaigns to creating award-winning music videos, our clients trust and rely on us to bring their vision to life. Taillight is proud to have worked with Coca-Cola, Hallmark, Dr. Pepper, Kingsford, Walmart, and many more. Learn more at

ABOUT PARADOX RETAIL: The retail industry is constantly faced with paradox. Better service with lower costs. Broader scale with local reach. Disruptive ideas with proven outcomes. To meet these demands, you have to accept the necessity of both sides and engage with it. After years of searching for "it" in other agencies, the irony was "it" was within ourselves all along. Learn more at

For Media Inquiries, please contact Heather Byrd:

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