This year, we are honored to announce that Taillight has been awarded with two 2020 Telly Awards for outstanding achievements in the categories of Branded Content: Social and Branded Content: Social Campaign.
Telly Award winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. With over 13,000 entries each year, the competition is fierce.
“This is an incredible achievement! With a number of high-caliber entries submitted, this year’s Telly Awards entrants truly represented the most innovative stories being told across all screens,” said Sabrina Dridje, Managing Director of The Telly Awards.
“As a Telly Winner, you are the standard bearer of excellence in our industry.”
“Taillight’s influencer driven approach to creating branded content has generated exceptional results for our clients,” said Tom Forrest, President of Taillight. “We are honored that the Telly Award committee and our industry peers have acknowledged the effectiveness of our work.”
Directed by Taillight’s Matthew Underwood, our award-winning content for men’s lifestyle brand Rhone featured former NFL Receiver Eric Decker promoting the versatility of the brand. This campaign not only featured the Rhone clothing, but also showcased Decker in numerous situations, going from work to family time to the gym and more. Viewers could see how Rhone’s products organically fit into men’s everyday lives.
The cinematic look and feel of the piece aided to the narrative, drawing viewers in and showcasing the quality of the products. With over 15 million impressions and just shy of 500 thousand views, it's safe to say that the story's authenticity resonated with Rhone's customers.
We want to thank everyone that was involved in bringing this project to life.
To learn more about how your brand can benefit from Taillight’s creative approach, drop us a line and let’s chat: heatherbyrd@taillight.tv
