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ACM Awards taps Taillight to produce four performances and the official “Pre-Party For a Cause”

ACM Awards taps Taillight to produce four performances and the official “Pre-Party For a Cause”

Music venues across Nashville were once again buzzing with performances this week thanks to the 2021 Academy of Country Music Awards and Taillight was there to help capture the excitement for the official show. The festivities kicked off on Saturday, April 17 with the official ACM Pre-Party For a Cause, presented by Crown Royal and benefitting ACM Lifting Lives. Taillight produced the one-hour special, hosted by Sirius XM’s Buzz Brainard and Cassadee Pope, that included perfo

Taillight’s Heather Byrd accepted into Forbes Communications Council

Taillight’s Heather Byrd accepted into Forbes Communications Council

Forbes Communications Council Is an Invitation-Only Community for Executives in Communications, Marketing, and PR. Heather Byrd, Executive Producer of Branded Content for Taillight, has been accepted into Forbes Communications Council, an invitation-only community for executives in communications, marketing, and public relations. Byrd was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include a track recor

Thinking of using a music influencer to promote your brand? Now is the time to engage.

A letter from our Taillight founder, Tom Forrest: Can you believe it? This year is off to just as crazy of a start as 2020 finished, but as cold and tumultuous as it seems to be right now, I do sense optimism from friends, staff and clients for better days in the coming months. No other sector in the economy has been hit harder then the live music touring industry. Artists in all genres have been doing their best to engage their fan base by staying active on socials, utilizin

Here's a look at some of Taillight's latest work!

2020 Influencer Marketing Infographic

Kleenex and Kimberly Williams-Paisley Help You Get Ready for 'Back To School"

Congrats to this Telly Award winning TEAM!

Congrats to this Telly Award winning TEAM!

This year, we are honored to announce that Taillight has been awarded with two 2020 Telly Awards for outstanding achievements in the categories of Branded Content: Social and Branded Content: Social Campaign. Telly Award winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. With over 13,000 entries each year, the competition is fierce. “This is an inc

Taillight Talks with Director Andrew Sandler

Taillight Talks with Director Andrew Sandler

Q: Tell us about yourself. How did you discover your passion for film? My love for filmmaking started when I was 10 years old. I am native to Los Angeles, CA, which is a rare breed. At a young age, I started out as an actor and was in national commercials and a couple of films. I was in a Disney movie called The Million Dollar Kid and then appeared in a Steven Spielberg film called Minority Report. I was supposed to only be on set for a couple of days, but then Spielberg kept

#ShareASquare Campaign with Cottonelle and Bobby Bones

#ShareASquare Campaign with Cottonelle and Bobby Bones

To promote against toilet paper hoarding during the COVID-19 pandemic, Cottonelle came up with the #ShareASquare initiative. In order to promote the charitable campaign, their Walmart team called on Taillight to tap into the country music community. Who better to get the message out there, than the king of country radio himself, Mr. Bobby Bones. Taillight worked with Cottonelle and Bobby Bones to create a video to share the details about the initiative. This playful video bro

The Importance of Connection and Entertainment During COVID-19

The Importance of Connection and Entertainment During COVID-19

It's no surprise that quarantined consumers practicing safe social distancing also want to be entertained. They want something to take their mind off of current events. We all do. And music artists still want to engage with their audiences. We’ve seen this through the increase in live streaming from celebrity social accounts. Because of this uptick, there’s a lot of opportunity for brands to partner with music artists to create content. That's where brands and artists can con

Summer Quarter Highlights From Taillight

Taillight Receives Telly and AVA Digital Awards

Taillight Receives Telly and AVA Digital Awards

This year, the Taillight team has been recognized by the Telly Awards and the AVA Digital Awards for its industry leading video content. The Diet Coke, Swisher Sweets and Hallmark Television projects were awarded platinum, gold and silver awards in the digital marketing campaign and television entertainment categories. These campaigns were evaluated by industry leading professionals for its concept, production and execution. We are proud of our work and honored to be recogniz

Video Marketing is the Present and the Future...

Video Marketing is the Present and the Future...

And a Music Artist Influencer can help your brand go viral. Video marketing is the #1 preferred method of communication among marketers and is also the preferred channel for consumers to learn about a brand or product. The average person watches about 1.5 hours of video content a day and social media is the reason behind those numbers. Through social media, videos are served up to consumers based off data and behavior, not to mention in the place where people spend most of t

Taillight Ranked Among the Best Video Production Agencies in Nashville!

Taillight Ranked Among the Best Video Production Agencies in Nashville!

Since 2000, our clients have trusted us to create award-winning content for complicated events to live television helping to engage diverse crowds. We deliver quality content with a proven strategy that will elevate our clients’ brands. Our ability to perform at a top level has not gone unnoticed! Clutch, a B2B ratings and reviews company has just featured us among the top video production agencies! Based in the heart of Washington DC, Clutch is committed to connecting busine

Quick Service Is Music To Our Ears

Quick Service Is Music To Our Ears

Fast dining, also known as quick service restaurants (QSR), are going to continue to see growth, but with that growth comes increased consumer expectations and the need to stand out. How do you differentiate yourself in such a competitive industry? Most QSR are coming up with innovative and engaging digital experiences for their customers. This includes mobile capabilities and a larger online presence. As a result, QSR are getting more strategic with their social media market

Super Bowl of Brands, Bands and Influencers

Super Bowl of Brands, Bands and Influencers

The Super Bowl is not only the most important event for the NFL, but also for the world of brands. It is a billion dollar extravaganza that separates the winners from the losers. The Super Bowl, aka ‘The Battle of the Brands’, is talked about for weeks before and weeks after Sunday’s game. With the influence of social media, the spend on advertising goes beyond the big game. Brands have started to release teaser content to get consumers excited for the big event. Take the Mr.

Our Year In Review

The 'Surprise and Delight' Phenomenon

The 'Surprise and Delight' Phenomenon

In an era of technology where your primary interaction with a brand is through your screen, there is a growing demand for real life situations. This has changed the way marketers entice and satisfy their customers. Enter the 'surprise and delight' phase of marketing, also known as experiential marketing. What is experiential marketing? It is live, interactive, hands-on, tangible branding and is a chance for a company to give their consumers an experience that is real. As trad

Introducing the Taillight Talks

Introducing the Taillight Talks

How Country Music Influencers Take a Brand to Another Level Having been in the industry for over 20 years with a roster of music industry accolades under his belt, Thom Oliphant, Executive Producer and Head of Branded Content at Taillight, was the perfect person to sit down with to discuss the music industry and the effect it can have on branded content. This is his take on how country music influencers can take a brand and its marketing to another level. Q: What is branded c

Country Artists Bring Trust to Your Brand

The question we hear most often when working with a brand client is “Why is music influencer marketing important to my brand?” Our immediate response is that it’s important to align your brand with someone your consumers can trust. If you have ever been to a concert, there are transcendent moments when it can honestly feel like that artist is singing directly to you. It’s a bond that can’t be explained, but only felt. The connection you feel with that artist or band creates a