Taillight & Swisher Sweets celebrate Big Game Weekend in Miami

Updated: May 12

As fans ramped up for Super Bowl LIV, the Taillight team and full service marketing company Think Media joined forces to help create one epic weekend for their client, Swisher Sweets by hosting two of the hottest parties, back to back, right in the heart of Miami.


First up was Swisher's annual Spark Party, a swanky red carpet event on the rooftop of one of Miami's hottest clubs, E11even. Each year, The Spark Award is given to one standout icon in the music industry, someone who's 'spark' simply can't be denied. In 2018, Gucci Mane was the recipient of this honor, in 2019, it was

Cardi B that captured Swisher's fire and this year, in 2020, there was only one name at the top of the list and the top of the rap charts: DaBaby. The Taillight team was on hand to help produce the event and capture every exciting moment with the guest of honor from drone footage to 360 degree video content and much more.


And, to add to the electricity, Swisher announced their Class of 2020 emerging artist roster. This year, that carefully curated list includes Harlem-based songbird Melii, Orlando's own Tyla Yaweh, Dallas rapper Yella Beezy and boundary-pushing EDM artist Nitti Gritti. These Class of 2020 artists will receive support throughout the year from Swisher including performance opportunities, red carpet appearances and creative content production.

PICTURED (L-R): Photo One: Melii, DaBaby, Tyla Yaweh and Nitti Gritti. Photo Two: Nitti Gritti receives a special gift from Swisher - a gold and diamond chain with the Swisher shield. Photo Three: Melii greets the press on the red carpet. Photo Four: Tyla Yaweh keeps Swisher on his mind. Photo Five: Yella Beezy pauses to pose.

“It’s nothing short of a blessing to be recognized by a company as big as Swisher.” - DaBaby

But that's not all folks! On Friday night, Swisher Sweets stepped right up to host a major activation at Shaq’s Fun House, a splashy, carnival-themed bash hosted by the one and only Shaquille O’Neal for 10,000 of his closest friends. Swisher Sweets spared no expense building in a custom, pop-up c-store on site, drenched in red lacquer flooring and walls and featuring exclusive apparel and products to share with the guests.


Best of all, Swisher's artists were front and center, performing for the frenzied crowd well into the wee hours. From Tyla Yaweh stage-diving bare-chested into the mosh pit to DaBaby bringing out the Jabbawockeez for his massive hit "Bop," this night was one to remember. And the Taillight team was right in the middle of the action to capture the energy.

Sad you missed out on the fun? You can join the circus by watching the video below.

#Miami #SparkParty #SwisherSweets #ShaqsFunHouse #Shaq #DaBaby #Melii #NittiGritti #TylaYaweh #YellaBeezy #SuperBowl #SSAP #Taillight #VideoProduction #ExperientialMarketing

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